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Once rooted in deep herbal tradition and holistic healing, the word aromatherapy has, over time, become a catch-all for anything that smells pleasant. From synthetic-scented candles and "aroma oils" to marketing buzzwords on skincare shelves, aromatherapy is now too often associated with spa indulgence or cosmetic fragrance rather than its true therapeutic potential. In the process, the term has been misused, misunderstood, and in many cases, stripped of its authenticity.